What is Affiliate marketing?

Affiliate marketing is a performance-based partnership model where a company rewards its partners, also known as affiliates, for promoting and selling company’s products.

Instead of getting paid upfront for their marketing efforts, affiliates only get paid when the desired action takes place. Typically, the desired action means impressions, clicks, or sales.

If you happen to be a blogger or social media influencer, you can leverage the value of your loyal audience through affiliate marketing. Other common types of affiliate partners are agencies, email marketers, PPC affiliates, coupon and cashback websites.

Is affiliate marketing easy?

You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer. Affiliate marketing is low risk. Since there’s no cost to join affiliate programs, you can start making money with an established affiliate product or service without any upfront investment.

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